Solace
The Problem
A telehealth mental health startup needed a brand identity and web presence that felt warm and trustworthy, not clinical, to drive patient acquisition.
Our Role
Brand identity, copywriting direction, marketing site design and development, onboarding flow.
The Outcome
Launched in 6 weeks with a full brand system and a site converting at 4.2% on paid traffic.
Brand Strategy
We ran a two-day brand sprint to define positioning, voice, and visual principles. The north star: "calm authority." Confident enough to be trusted, warm enough to feel approachable.
Visual Identity
The identity uses a restrained palette of warm neutrals, a humanist serif wordmark, and a single illustrative motif, a continuous line forming a path, that appears across all touchpoints.
Web & Onboarding
The marketing site was built in Next.js with a headless CMS backend. The onboarding flow reduced drop-off by introducing a guided intake process with progress indicators and reassuring microcopy.
RESULTS
6 wks
From brief to live site
4.2%
Paid traffic conversion rate
3
Brand guidelines delivered